Applied AI & Product Strategy
Jeff Soto
Tech executive and product leader applying AI to build digital products and services used by millions worldwide.
About
My name is Jeff Soto and I was born and raised in NYC. I lead technology and product orgs focused on crafting awesome digital products and services used by millions of people around the world.
Throughout my career I've been at the forefront of technology, running my own mobile development shop for nearly a decade, driving business impact and growth for clients through product innovation, and helping businesses achieve operational excellence. Today I'm focused on applied AI — bringing AI-native thinking to product strategy, engineering, and user experience.
I have a passion for understanding how things work and finding ways to make them better. Whether that be a product feature, a technical solution, a team structure or a process — I'm the technical product strategist you bring on to help solve the hard things.
Want to connect? Send me an email
Highlights
Led a 50+ app portfolio with 15M MAU and 1B+ lifetime downloads at Mosaic Group (IAC)
Led product & engineering for top-tier clients at Work & Co
Founded a mobile studio that shipped for Home Depot, WWF, Polaroid and Viacom — acquired by Work & Co
Founded EVNN, advising companies in finance, publishing, and hospitality on AI product strategy
Started career at Apple during the App Store launch — the moment mobile became everything
Experience
Over 15 years building, scaling, and differentiating technology products across software, AI, and hardware-adjacent platforms.
Leading product strategy and AI integration for clients across finance, media, and entertainment. Driving 0-to-1 product strategy and launches for consumer-facing apps. Diagnosing core product-vision challenges through strategic engagements, transitioning into ongoing advisory roles. Establishing product operating models including prioritization frameworks, delivery cadence, and accountability structures for organizations scaling their product capabilities.
Owned product and technology strategy for 50+ consumer apps serving 15M MAU, including Robokiller, an AI-powered safety product. Positioned the portfolio for a successful $160M acquisition by Bending Spoons through disciplined product rationalization and operational efficiency. Directed a 160-person organization across product, engineering, data science, and QA. Unified data, AI, and product engineering under a centralized platform team. Drove product and monetization strategy that improved LTV/CAC by ~25%.
Led product strategy and execution for Fortune 500 clients including Google, NBA, PGA Tour, and Netflix, delivering large-scale digital products across mobile, web, and cloud platforms. Directed an organization of 100+ engineers and QA analysts. Played a key role in new business development, helping secure $10–15M in annual engagements through product strategy leadership and client partnership.
Founded and scaled a mobile product studio delivering high-performance iOS and Android applications for global brands including Apple, Polaroid, Viacom, Nick Jr., World Wildlife Fund, and Steinway & Sons. Owned end-to-end product delivery for complex initiatives involving hardware integration, creative technology, and emerging mobile capabilities. Drove business growth through direct client partnerships across multi-year engagements.
Tested and validated professional audio software and hardware compatibility with Mac OS X. Collaborated with Apple’s developer relations and audio engineering teams to support external partners in adopting new audio frameworks. Contributed to the reliability and user experience of Apple’s professional audio stack during the App Store launch era.
Expertise
Applied AI
- AI-Native Product Design
- LLM Integration & Orchestration
- AI Strategy & Roadmapping
- Prompt Engineering & Evaluation
- ML Ops & Infrastructure
- Conversational & Agentic UX
Technical
- Technical Strategy & Vision
- Engineering Leadership
- Product Dev Lifecycle
- Analytics & Standardization
- Platform Tooling
- System Architecture
Product
- Ideation & Strategy
- GTM Strategy
- User-Centric Design
- Agile & Lean
- Cross-Functional Collaboration
- Mobile Products
- Web Funnels
- Performance Measurement
Projects & Programs
- Project Planning & Execution
- Risk Management
- Stakeholder Management
- Continuous Improvement
- Delivery Management
- Process Optimization
Operations
- Cost Optimization
- Build vs Buy Analysis
- Financial Management
- Strategic Planning
- Team Development
- M&A / Due Diligence