Jeff Soto

Hands on building and leading product for Era, an agent-native personal finance platform that connects users' financial lives to any AI assistant they choose, enabling AI to understand their money and act on it with their approval.

Led product strategy and AI integration for clients across finance, media, and entertainment. Drove 0-to-1 product strategy and launches for consumer-facing apps. Diagnosed core product-vision challenges through strategic engagements, transitioning into ongoing advisory roles. Established product operating models including prioritization frameworks, delivery cadence, and accountability structures for organizations scaling their product capabilities.

Advising Era, an AI-powered personal finance management platform, on overall product strategy, prioritization, and product development. Helping shape the vision and roadmap for AI-driven features that simplify money management for consumers.

Owned product and technology strategy for 50+ consumer apps serving 15M MAU, including Robokiller, an AI-powered safety product. Positioned the portfolio for a successful $100M+ acquisition by Bending Spoons through disciplined product rationalization and operational efficiency. Directed a 160-person organization across product, engineering, data science, and QA. Unified data, AI, and product engineering under a centralized platform team. Drove product and monetization strategy that improved LTV/CAC by ~25%.

Led product strategy and execution for Fortune 500 clients including Google, NBA, PGA Tour, and Netflix, delivering large-scale digital products across mobile, web, and cloud platforms. Directed an organization of 100+ engineers and QA analysts. Played a key role in new business development, helping secure $10–15M in annual engagements through product strategy leadership and client partnership. Work & Co was acquired by Accenture.

Founded and scaled a mobile product studio delivering high-performance iOS and Android applications for global brands including Apple, Polaroid, Viacom, Nick Jr., World Wildlife Fund, and Steinway & Sons. Owned end-to-end product delivery for complex initiatives involving hardware integration, creative technology, and emerging mobile capabilities. Drove business growth through direct client partnerships across multi-year engagements. Tendigi was acquired by Work & Co in 2019.

Tested and validated professional audio software and hardware compatibility with Mac OS X. Collaborated with Apple's developer relations and audio engineering teams to support external partners in adopting new audio frameworks. Contributed to the reliability and user experience of Apple's professional audio stack during the App Store launch era.