A little bit about me.


My name is Jeff Soto and I was born and raised in New York City.  I am a Technical Director at Work & Co, an award-winning digital product agency with offices around the world.

From 2010-2019, I was the Founder and CEO of Tendigi, a mobile design and development agency based in Brooklyn, NY that was acquired by Work & Co in 2019. While leading Tendigi, I had the privilege of working with numerous Fortune 500 companies, tech startups, and non-profits on a wide range of innovative software and hardware projects. Clients included Apple, The World Wildlife Fund, Polaroid, Viacom, Steinway & Sons, Plated, and many more.

Previously, I worked for Apple Inc. where I held multiple roles and led QA testing on various top-secret projects. These days, when I’m not busy working, you can catch me performing live shows with my band, playing various MMORPGS, or perfecting my pizza recipe. 

Want to get in touch? Email me