My name is Jeff Soto and I was born and raised in New York, City. I'm the Founder and CEO of Tendigi, a mobile design and development company based out of Brooklyn, NY. For over a decade, I've worked with numerous tech startups, non-profits, and Fortune 500 companies on a wide range of innovative software and hardware projects. In a past life I worked for Apple Inc. where I held multiple roles and got to work on the top secret fun stuff. These days, when I'm not busy working, you can catch me playing guitar, chasing the light with my camera, or working on perfecting my pizza recipe.